Sydney | Melbourne | Cairns

Paykel Sydney Team

Paykel are a full-service media agency. We provide our family of clients with clear communication, effective strategies and superior services, which are designed to deliver maximum results for every budget, product and opportunity.  We believe in honest, transparent transactions. Our dialogue and reports are delivered in plain language, designed to inform, not confuse. Our mission is to simplify the complexity of the media landscape for our clients, by being a company that offers pragmatic and proven solutions, which work.

Some of our Key Staff


Tony Paykel

Managing Director

Tony has been in the media business for longer than he cares to remember! His career commenced in Melbourne in 1982 where he spent a number of years in large multi-national media agencies. In 1996 he moved to Sydney where he has spent the last 20 years of his life and 17 of those running his own agency, Paykel Media. Since then, Paykel has grown year on year into a strong, reputable and well-known independent agency with a client roster of some of Australia’s best known brands.

Caroline Doran

General Manager

With more than 15 years’ experience in Sydney and London, Caroline has worked with some of the world’s leading brands including LÓreal Paris, Singapore Airlines, Cathay Pacific, Mastercard, New Zealand Tourist Board, Powerade and Coca-Cola.